PricewaterhouseCooper Advisory aims to build trust in society and solve important problems. We’re a network of firms in 158 countries with more than 250,000 people, of whom more than 5,500 in Italy, who are committed to delivering quality in assurance, advisory, tax and legal services.
In Italy the Fashion & Luxury team counts around 100 professionals who work both directly with businesses in this sector and with the main industry associations (Camera Nazionale Moda Italiana, Confindustria Moda, Intercontinental Group of Department Stores etc.) to enhance the value of Italian “Alti Potenziali” in the world.
Our professionals operate in an integrated and multidisciplinary way combining high professional skills at international level with profound knowledge of domestic markets. With “industry focused” multidisciplinary teams, PwC helps companies in the Fashion & Luxury sector in the process of digital and omnichannel transformation, through the innovative approach of the PwC’s Experience Centres.
Erika Andreetta, Partner PwC leads the Retail and Consumer Goods consulting practice in Italy, with special focus on the Luxury market. Observant when it concerns the evolution of the consumer, she has been analysing the trend and impact of multi channels in the “Made in Italy” sector, through the Total Retail Survey (32 countries, 24.500 consumers) and global and Italian insights on Millennials and Generation Z.