Dress the change is an Italian innovative platform run by a No Profit Organization fully focused on ethical fashion. The mission is to provide customers with useful tips and information on the fashion industry in order to improve their responsible purchasing of garments. The initiative is based on a simple assumption: «every consumer votes». This means that, by shopping clothes, accessories or other product he can become an influencer addressing the marketing policies of brands, retailers and producers.
Dress the Change aims to provide consumers with concrete and practical tool to be constantly updated regarding the best practice in the fashion industry in order to take purchasing decisions more careful to the values of sustainability and social responsibility.
Cecilia Frajoli Gualdi, President of the Association, is a lawyer specialized in legal aspects related to media and property rights, She is a researcher with the passion of fashion from the perspective of the social aspects related to responsible consumption and production.
Fabio Pulsinelli is User Experience Designer, co-founder of « Noolab. Altre attività di design” and co-founder of the association for social promotion Econo)mia:)felicità. He is active in the field of ethical finance and critical consumption.